About

Hi, welcome to my site.  My name is Jiff, aka The General.

Jiffthegeneral.com provides high quality production music for Artists, TV and Film.  All instrumentals are for Non-Exclusive use and are available to you at a click of a button. Hiphop, Afrobeat, Rnb, Dancehall and House are the genres I cover.  In addition to the availability of instrumentals, I offer exclusive Music Production, Songwriting and CD Duplication. I’ve worked with Modenine, Valentine, Sound Sultan, Orezi, NA!RA, Zara Gretti, Dele and many more coupled with sync licensing for Nescafe, CNN and OHTV.

Just a little insight.

Born in London.  Aspiring footballer but loved music more – Psuedo lock knees quickly ended that dream though.  Wrote my first rap at 13 when my  Cousin Rap6 challenged me to a rap dual….he won. We decided to form a group and called ourselves Xtra Large, even though I was only 5ft nothing.  We made our first recording as teenagers and I had the biggest grin on my face for weeks.  Xtra Large is later featured on a London hip hop album by – Son Of Noise! via EMI

We kept recording, all the while learning to produce music and decided to change our name to Paragon. We started our own label No Dough! records in ’98 followed by the release of our compilation album Various Street Sample Vol.1.  Paragon released their first single ‘Now They Wanna Know’ in June 2000 and was the most downloaded single on Chuck D’s (Public Enemy) music portal website for that month.  A few albums later I changed direction and decided to lend my production and writing skills to other aspiring artists but not before I released solo projects which led to a Nigerian Music Video Award Nomination in 2009 for my single U R (Nigerian Queen)

Bryan-Michael Cox, Jermain Dupri and R. Kelly are among those who have inspired my adeptness as a songwriter with Timbaland, The Fisticuffs and Ryan Leslie as a producer.

Sigh!! That’s it in a nutshell.

So now head over to my Instrumental page and grab something tasty  for yourself.

I Keep It Heavy On The Speakers But Light On The Pockets!

I keep it heavy on the speakers but light on the pockets!